Senior Brand Manager
Luxasia, Thailand
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, Damp;G, Laura Mercier and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position purpose:
Reporting to General Manager / Prestige Division, this role is responsible for driving the brand by offering strategy and managing the growth and profitability of the brand, serves as the key strategic lead and main Marketing lead to partners, vendors and agencies. In addition, Senior Brand Manager, be responsible for understanding, own, create and execute innovative and cost effective 360-degree brand marketing strategies and plans for assigned brand.
Key responsibilities
Sales and Pamp;L management:
- Roll out and develop the overall brand marketing strategy and components of multi-faceted 360 marketing plans across functions/channels and present recommendations for leadership.
- Define the product offering: Determine the degree of product breadth and product depth and decide what products to offer.
- Expand the product line: Identify Innovation opportunities to drive incremental revenue by adding new products.
- Manage with supervision, all elements of marketing plan execution, including budget planning, promotions, the development of collateral materials, sales and training guides, video production for new product launches, and any other elements identified within their respective category of responsibility.
- Will regularly conduct market and competitive analysis to understand the market, using those insights to assist in the development of launch plans and marketing plans designed to maximize product performance and drive sales.
- OP management, manage allocate budgets for category; reviews and approves line item expenses. Also manage on forecast accuracy, POS, WH, purchase)
- Mastery of the Pamp;L of the brand, identifying opportunities to drive top amp; bottom line.
Branding and Operation management:
- Analyse data, new trends and insights and generate ideas on how to translate into ideasfor the brand.
- Ensure the appropriate Marketing efforts are in place for launch support education and training.
- Decision making and manage marketing communication and activations.
- Responsibility for the full media plan. Driving through new thinking to drive trial with the target consumers.
- Responsible for branded site management (own website), providing content to client’s site.
- Drive consumer CRM strategy and execution for campaign activity working
- Plan and manage on any related to stock demand management, logistic and warehouse operation.
- Process, evaluation result and follow up all brand activation and analysis business insight, business update (situation, competitors, market) and plan for process improvement.
People Management:
- Cross-Functional management: Work with our sales/training development, supply chain, support functions and Digital Marketing and eCommerce division.
- Communicate to and educate peer-level team members on approved plan and helps ensure the plan stays the course, while being flexible to course correct should the business change.
- May have team supervisory role. Serve as mentor and role-model to junior team members.
- Relationship building with all stakeholder e.g., Partnership, Customers, Brand Holder, Regional, all