Job Description

Google Ads & Paid Media
Manage and optimize Google Search, Display, and Performance Max campaigns.
Run call-only ads and geo-targeted campaigns around tourist hotspots.
Monitor Auction Insights and react in real time to competitor moves.
Maintain CPA within agreed targets.
Local SEO & Google Business Profile (GBP)
Ensure MHCP ranks in the top 3 on Google Maps for all priority searches.
Optimize and regularly update GBP (photos, videos, posts, Q&A).
Monitor competitors’ GBP activities and counter quickly.
Develop and implement review acquisition strategy (20+ new reviews monthly).
Content & Reputation Management
Produce quick, relevant content: Google posts, blog articles, short videos.
Respond to online reviews and Q&A in a professional, strategic manner.
Build local backlinks through partnerships with hotels, travel agencies, expat networks.
Analytics & Reporting
Track calls, bookings, and walk-ins from digital channels.
Provide weekly performance reports (CPA, conversions, ranking, reviews).
Suggest A/B tests and new marketing opportunities.

Requirements & Skills

Technical Skills
Proven experience in Google Ads & Meta Ads (certifications preferred).
Strong knowledge of Local SEO & Google Maps ranking factors.
Proficient in Google Analytics, Tag Manager, call tracking tools.
Experience with healthcare or tourism-related businesses is a plus.
Personal Qualities
Proactive & fast-reacting → doesn’t wait for instructions to act.
Competitive mindset → enjoys “beating competitors” in rankings and ads.
Analytical → data-driven, ROI-focused decision making.
Multilingual ability (English required) .

KPIs (Key Performance Indicators)
#1–3 ranking on Google Maps for “urgent care near me Phuket” and related terms.
20+ new Google reviews per month (with high average rating).
CPA at or below target (e.g., THB 550/conversion).
Monthly increase in qualified calls & bookings.
Growth in organic website traffic and local backlinks.