Product Marketing Manager
LingoAce, Thailand

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Aug 21, 2021
Last Date
Sep 21, 2021
Location(s)

Job Description

About LingoAce

Founded in 2016, Singapore-based LingoAce is the leading Chinese language platform, offering an immersive language learning experience to young learners aged four to 15 years old globally. The platform harnesses the capabilities of passionate native Chinese-speaking teachers along with research-backed digital content, featuring animation, gamification and AI, to effectively deliver its globally accredited Chinese syllabi through small group and one-on-one live classes. LingoAce’s in-house team of global curriculum specialists with multi-disciplinary expertise in Chinese language learning, K-12 education, and child psychology designs and delivers authentic, engaging online language learning tailored to meet the needs of every learner, across a range of language proficiency levels and diverse cultural backgrounds.

To date, the company has provided live online classes to over 300,000 registered learners across 80 countries, helping them gain access to an effective, immersive language learning experience that cannot be achieved through traditional learning methods.

With regional offices in the US, Southeast Asia and China, the firm currently has a team of over 1,000 employees - including its own in-house curriculum specialists and creative designersand more than 2,500 certified teachers.

LingoAce raised a Series B funding round in early 2021. This financing follows its US$13 million Series A, led by Sequoia Capital and Shunwei Capital in 2020. More information can be found at www.lingoace.com.

The Role

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in the field of education is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

Job Specification

Job Rewards and Benefits

LingoAce

Information Technology and Services - Singapore, Singapore
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