Assistant Brand Manager (Niche Fragrance)
Luxasia, Thailand
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, Damp;G, Laura Mercier and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position purpose:
Reporting to General Manager.
Key responsibilities:
Primary Objective:
- Be responsible for Pamp;L and budgets for own brands.
- Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after months or earlier).
Specific Accountabilities
Numerical Objective:
- Achievement and accountability for individual brand targets up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail amp; wholesale sales analysis by brand, by channel and contribution (%) by sku.
Marketing:
- Develop brand specific marketing calendar.
- Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Develop and provide marketing collaterals (i.e., POS displays etc).
- Devise customer recruitment plans for each brand eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising amp; Promotional Expenditure.
Inventory:
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
Distribution:
- Work with sales team to provide support to garner entry into alternative distribution channels.
PR:
- Develop strong and good working relationship with the media journalists.
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand especially on key launches and animations.
Division Management:
- Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
Others:
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship local internal team and regional team.
Requirements
- Excellent computer literacy in MS-Office (Word, Excel, Power Point).
- Fluent in English language skill.
- Bachelor’s degree or higher in Marketing, or related field
- Marketing principle
- Brand Management
- Require at least 5yrs. experience in product/brand management, at least 2 yr. of which at management level.
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